What is Amazon Private Label?

Selling and making money with Amazon is one of the goals that many merchants and brand owners have set themselves during this last year, some have achieved great results and others keep trying.

Without a doubt, we know that starting an online business may seem simple, but everything behind it is what makes the business work as expected.

At ProServiceAppeal we love to help you and show you new ways to manage your business on Amazon so that you can boost your sales and reach more users and today we are going to talk about Amazon Private Label.


Do you know what the Amazon Private Label is or what it consists of?

If you have not found out yet, nothing happens because we will tell you everything you need to know about it.

To start, the first thing you need to have is your own private label, and if you already have it, it is very likely that you are thinking of launching your product on Amazon, right?

We are going to teach you 5 steps that will help you make sure you have done everything you need before you start selling your private label on Amazon.

The most important business objective for more than 30% of sellers on Amazon during the past year 2019 has been the launch of new private brands to market within the Amazon marketplace.

Although investing in a private label from idea to practical execution takes time and extensive research, an increasing number of Amazon sellers and brands are doing so because they have witnessed the success of others and are drawn to the lack of direct competition in private label ASINs.


Important Links: 

  1. Common Amazon Seller Mistakes [Avoid It]
  2. Amazon Feedback Request: Proven Tips
  3. Create Amazon Seller Account 

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Private Label Products

Private label products are mostly products made by a third party and sold under your own brand.

The manufacturer of those products does not have any right over the label or brand that you decide to use and you can decide on the design of the product and its packaging, your brand logo, labeling, and all other creative elements that you can use to identify the product with your brand.

Starting an Amazon private label business can be highly profitable if approached with detailed strategy, the right resources, and the necessary industry experience.

In this article, we will explain how you can get started with a private label business model on Amazon and give you practical advice on how to ensure success.


Start with the Private Label in 5 Steps



When figuring out what products might make sense for white-label, you should look for a product that is endorsed and can realistically become a best seller.

Brainstorm about the activities, services, or product categories that interest you, and then make a list of the products associated with each of them. Start with a broader list that you can narrow down gradually to make sure you cover all of your bases.

Be sure to take into account existing or potential demand, including fluctuations in sales or seasonality. On the other hand, find out if you are able to create a recurring demand.

It is recommended to search Amazon, including lists of best sellers and new releases, products that work well, and have little or no competition. You can also do research on social media to uncover any budding consumer trends.



  1. Your distributor plays an important role in the success of your private label products. While cost will be critical in determining the correct provider, it may not necessarily be the only factor.
  2. The costs of labor and material, as well as the estimation of the currency if it is a foreign supplier, must be taken into account when evaluating the options.
  3. It’s best if you only consider vendors with expertise in products similar to the ones you want to create, to make sure they are credible and reliable.
  4. Try to establish a relationship over the phone and visit their production facilities to have a clear understanding of how and where your products will be manufactured.



An advantage of selling private label products on Amazon is the lack of direct competition, which means that you can automatically win the Buy Box on the ASIN. While you may face indirect competition, no one is selling the same product.

In addition to the physical components of a product such as the product itself and packaging, you can also differentiate your brand from the competition with a compelling value proposition and compelling brand story.

These two most intangible elements of your brand can help promote brand awareness, consumer engagement, and social proof.

Aiming to attract potential buyers, bold and unique colors, fonts, and design elements can be infused into your logo and packaging, and consistency must be maintained across all additional products added to your private label line with in order to demonstrate the consistency of the brand.

When creating the brand concept and physical design, let’s not forget the target customer and make sure that the decision we make is attractive to him.


Once you’ve developed your product, be sure to ask your supplier for samples to be sure that quality and other specifications are exactly what you’re looking for before hitting the market.

By sharing the prototypes and packaging with various groups of people, including potential buyers, you will be able to get any feedback that needs to be addressed before placing the initial bulk order.


Before you decide whether to fulfill your Amazon orders through a merchant fulfillment operation ( Fulfillment by Merchant or Seller Fulfilled Prime) or through Fulfillment by Amazon, you will need to understand which products have proven successful with each method of compliance.

Do your products need special handling? Are your products more prone to damage from extreme temperature fluctuations? Do you want to have the Amazon Prime badge on every product you sell? Do you have the bandwidth to handle customer service and returns?

To determine which products are best suited to each compliance method, whichever route you finally choose, it is important to consider the size of your operation, your product categories, and your business goals for the year.

If you are looking for advice to sell on Amazon and you do not know how to start your business in this immense marketplace full of growth opportunities for your company, at Proserviceappeal we are an Amazon Agency in US/UK/Canada that has a specialized team that can advise you on everything you need With Proserviceappeal solutions you only have to worry about your earnings and we will take care of the rest thanks to our professional listing management services advertising campaigns and much more.

For more information, you can contact us by clicking here.

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