Amazon FBA What is it and how does it work?
Fulfillment by Amazon “transacted by Amazon” better known by its initials Amazon FBA is the program that allows companies to sell their products on the Amazon platform but with the incalculable advantage of being able to store them in Amazon warehouses and be it their own Amazon is in charge of shipping to customers, managing refunds, returns and providing the excellent customer service Amazon wants for all of its products.
This does not mean that we do not have a responsibility as a seller or that it is easy, but that we can better manage the time invested in managing the marketplace in order to focus on other points of our sales channel, knowing that 99% of the management remains in hands of our incomparable partner Amazon.
Using the Amazon FBA service provides many benefits for you, especially in high seasons where you can generate a large number of orders such as Amazon Black Friday, which is the time of year where a very significant percentage of sales due to the high volume of orders typically placed by Amazon customers.
With FBA you will not have to worry because they will be able to manage everything related to your orders so that they can reach your customers on time without any problem.
How Amazon FBA works in 5 steps
1. When you publish what products select the option “Amazon logistics”
Logically you must already be an Amazon seller or at least have registered to be able to publish your products. If you have not started selling through Amazon yet, this is a good time to contact us.
Once inside your Amazon seller management panel, when you are going to publish a product, you will have to select the “Amazon logistics” option and you will be guided throughout the process of shipping to Amazon logistics centers.
2. Send your products to the Amazon logistics center
You will have to follow the shipping guidelines so that your items arrive in perfect condition at the logistics center assigned by Amazon.
In this step, you can select your own carrier to send your products or take advantage of the carrier program associated with what the shipment will be much more simplified, faster processing, and taking advantage of the advantages in the rates that Amazon has already negotiated with the transport companies.
And all this without any commitment to the transport company, you will not have to register or commit to anything.
3. Your offers will be published as managed by Amazon and will receive the PRIME badge
All products within the Amazon FBA program carry the “Managed by Amazon” label and the Amazon PRIME badge
4. Amazon will collect, prepare and send the product to the final customer
All logistics in the hands of Amazon, which collects, classifies, stores, packages, and ships the item to any customer across Europe.
5. Customer service in the local language
You no longer have to learn German or French to be able to offer customer service in the buyer’s local language.
To have Amazon FBA is to have a customer service in the native language of the 5 Amazon platforms Europe, Spanish, German, English, French, and Italian.
Manage refunds and returns directly with customers without you having to contact them in their language.
The impact of the Amazon Prime tag
The Amazon prime label is the hallmark that makes your product a “superior” product within the marketplace.
The impact of the Amazon Prime badge can double your sales, the organic positioning within the Amazon search engine will increase significantly since it is one of the most important factors within SEO in Amazon.
Carrying the Prime tag increases the conversion ratio since it is usually associated with a better product.
Amazon FBA Will it increases my sales?
Amazon is a non-informational transactional search engine. What does this mean? That the results returned by the search engine are going to be destined solely and exclusively for sale and will only show the results that have the best chance of generating a transaction.
If your product has the “shipped and managed by Amazon” tag and the price tag, your positions in Amazon search results will go up significantly and this will impact your sales.
Selling more and better will also increase your positive reviews (another of the most important factors in Amazon SEO) and you will get better results in Amazon searches.
So we can conclude that Amazon FBA is a very important factor to increase your visibility and your sales within Amazon.
Is it easy to manage Amazon FBA?
Amazon FBA is not easy to manage, there are several factors that you have to take into account, the correct labeling, packaging, permitted products, shipments, a failure in any of these factors can cause you significant losses, so the best option is to leave your management of Amazon FBA from the hand of a specialized agency like proserviceappeal.com.
At proserviceappeal.com we have managed thousands of products daily for more than 6 years at Amazon FBA and with our experience, your success at Amazon FBA is guaranteed
Do you want to take the risk and waste time managing it yourself or do you prefer to have the experience and professionalism of an agency specialized in Amazon companies?