Focus: Keywords in your Amazon advertising campaigns
Amazon is now a real advertising platform. As on Google, you can highlight your products using the right keywords. In this article, we guide you in the choice of these keywords and in the improvement of your advertising campaigns on the marketplace. Table of Content Keywords on Amazon CPC on Amazon Settings for Amazon ad campaigns and […]
Marketplace: Everything You Need To Know About Amazon Best Sellers Rank (BSR)
You’ve probably heard of the Amazon Best Sellers Rank (BSR). Some of your products may be in Amazon BSR statistics, and you are certainly delighted. But does it really have an impact on your product sales? And more importantly, can you directly influence the BSR of your products? Table of Contents What is Amazon Best Sellers Rank (BSR)? […]
Use video for your Amazon product sheets
Video is becoming a medium of choice on websites and social networks. Facebook, Instagram, and even LinkedIn are adopting the video. Now Amazon is also embarking on this new trend! Table of Content Why is video essential in e-commerce? Different types of videos on Amazon 360 Images Tutorials or practical videos Lifestyle videos Animations Live video […]
How to use Amazon reviews to create content and develop products?
To say that Amazon is an e-commerce giant is now an understatement… According to data from eMarketer, Amazon has close to 50% of the retail market in the United States, which places it at the forefront of online sales. The next three are eBay, Apple, and Walmart. Also, if you sell on Amazon, you know how […]
6 essential elements to measure the performance of your brand on Amazon
Do you think that as long as your customers are satisfied and continue to buy your products on the Amazon marketplace, everything is fine? Well not quite. Success on Amazon is much more complex than just measuring sales. There are other parameters to monitor to ensure its performance. In this article, we review these main indicators to take […]
Create an Amazon store for your brand in 2024
Table of Content Amazon stores to gain visibility Conditions to create your Amazon store Create your Amazon store Other tips for creating your Amazon store Insights on your Amazon store Best practices to boost your Amazon store Creating an Amazon store is one of the most effective ways to market your products to new customers. […]
Amazon pricing strategy: at what price should you sell a product?
Discover in this article the key factors to take into account to determine the selling price of your products on the Amazon marketplace, as well as the essential pricing rules and strategies. An edifying number of consumers (82%) indicate that price is a very important factor when buying a product on Amazon. Price is therefore […]
Amazon product feed errors: how to avoid them in 2024?
Table of Content List of Amazon Product Feed Errors 8026 – Category of unauthorized products 8059 – Restricted item 90122 – Product description contains HTML code 90117 – Product description exceeds the character limit 20008 & 20009 – Invalid image size 8560 – Missing required attributes 8566 – No ASIN match or product data is […]
Amazon vs eBay: Which marketplace for your E-commerce Activity?
If you’re already selling on Amazon, you’re probably wondering what it’s like to sell on eBay. And if you’re an eBay seller, you may have wondered the same thing about selling on Amazon. Or maybe you are not selling on one or the other and you want to know which marketplace is best suited to […]
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